Today，HongQi released images of the exterior and interior of their new flagship SUV, Hongqi LS7. The petrol powered giant was clearly designed to impress, featuring a brick-like body, a massive chromed grille, extra large wheels, and a sinister dark black color scheme.

The Hongqi LS7 is part of the Hongqi L-Series, a line of exclusive top-end cars.

The LS7 stands on a body-on-frame chassis with a minimum ground clearance of 246mm. The dimensions are staggering: 5695/2095/1985mm, with a wheelbase of 3309 millimeter.

The interior is as impressive as the exterior, with a shipload of mahogany wood, beige leather, and gold colored trim. The Hongqi name is engraved on the panels atop the doors and there is another Golden Sunflower-logo in the center of the steering wheel. It has a traditional screen set-up with a separate screens for the instrument panel and infotainment, instead of a more modern integrated twin-screen.

The LS7 is powered by a 4.0 liter turbocharged V8 engine. Output is 360 horses and 550 Nm, which doesn’t seem quite enough for a car of this size and with so much stuff on board.

The LS7 will launch in Q3 with a base price of about 1.5 million yuan (236.000 USD).